Welcome to another round of 3 Good Things, my catch-up with creative people whose taste I trust implicitly. We chat about routines, tiny joys, and whatever things they can’t stop thinking about. Today’s guest is Ingrid Nilsen, co-founder of the fragrance company The New Savant, whose candles I’ve been a fan of for many years now (and with whom I just launched a new holiday collection). Read on for Ingrid’s insights on maintaining boundaries, her reading rituals, and what it takes to create an unforgettable scent. Today’s issue is unlocked for all, courtesy of The New Savant! To access the complete edition of every weekly Friday recommendations posts, essays + bonus content, and our subscriber chat, please consider upgrading to a paid subscription to Downtime. There’s a 20% off forever sale happening now that ends on Sunday night…! If you find yourself opening these newsletters every week, it’s a good time to upgrade and support it: Catch up on the latest from Downtime:
Coming up next week: Gifts under $50, personalized gifts, and gifts for kids. Plus, my answers to your toughest gifting questions. Oooh, baby. Ingrid Nilsen is no stranger to the creative, entrepreneurial life. She kick-started her career with a bang, becoming one of YouTube’s top beauty creators on the platform in the 2010s when she was in her early twenties. I remember first discovering Ingrid’s channel back then and feeling seen: here was someone who was also olive-skin-toned, trying to figure out how to get perfectly frizz-free, straightened locks and pinch-blushed cheeks. (Later, to my delight, I’d learn that Ingrid and I share a mixed Asian background.) I avidly followed her every Bath & Body Works haul (throwback!) and so did the millions of fans who followed her. In a bold move, Ingrid said goodbye to all that in 2020. She decided to quit the influencer life (and all the paychecks that come with it) for good, doing what feels right for her, which was, fortunately for us, continuing to create in another, more deliciously scented way. Today, Ingrid runs The New Savant, a daring fragrance brand, alongside her co-founder, Erica Anderson. I’ve loved getting to know Ingrid over the past six or so years and am thrilled to share some of her insights below. Enjoy! —Alisha Ingrid Nilsen’s 3 Good ThingsA few quick-hit recs from Ingrid…
A Downtime Chat with Ingrid NilsenOn reading rituals, creativity & social media boundariesHow do you nurture creativity when you’re in a slower or less inspired season?
You’re a big reader! What’s your current reading ritual looking like?
You’ve spent years navigating public creative work as a YouTube beauty creator. How do you protect your energy and sense of self these days?
![]() On scent and candle developmentThe New Savant has such a storytelling approach to scent. Can you walk us through how a candle begins for you? Does it start with a mood, a memory, a color, or something else entirely?
What’s a surprising or fun fact about fragrance or candles that you’ve learned since starting the company that our readers might enjoy learning?
Thank you so much, Ingrid! You can shop the candles she creates at The New Savant and read her just-launched newsletter, Ice Cream Before Dinner. Some of my favorite recent posts include this realistic guide to makeup in your 30’s and prioritizing fun over rest. You can also find Ingrid on Instagram @ingridnilsen. And don’t forget to get ahead on gift-shopping with our holiday collab, The Downtime Collection. Use ALISHA15 for 15% off. :) A few bonus bits from me…
SUBSCRIBER GIVEAWAY! In honor of the holiday season, I’m giving something away every single week to one lucky paid subscriber to Downtime. This week, I’m giving away a Camp Snap camera — a screen-free, 35mm film camera that looks so nostalgic. This would make a neat gift for a teen who should probably get off Snapchat and touch grass…or for yourself. To enter, please leave a comment with your favorite Thanksgiving or fall recipe. Paid subscribers of Downtime who are in the U.S. and 18 years or older are eligible to win. The winner of last week’s giveaway of the Outset beauty gift set was reader Maddie! Congrats! Quick links:
This newsletter may contain affiliate links, which means when you buy something through my link, I may receive a cut of the purchase at no cost to you. Any gifted items from brands are denoted as “gifted.” I occasionally work with sponsors, who help me keep some of my content free, and these are clearly noted as “sponsored.” Thanks for your support of Downtime.You’re currently a free subscriber to Downtime. For the full experience, consider upgrading your subscription. Paying subscribers get the good stuff: weekly recs and links sent every Friday, entry into monthly reader giveaways, access to our reader chat, and the full archives. If you have a moment, please tap the heart button, a *free* way to show appreciation. ❤️ It helps others find my work. Also: refer a friend, get free months! |
petak, 14. studenoga 2025.
3 Good Things with Ingrid Nilsen
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