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Pledge to a modern work-life

Creative Ways of Living: Ashley Weinaug

A Floridian turned New Yorker traded the city’s hustle for laid-back life in Barcelona

Alice Katter

Aug 20

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Welcome to this month’s edition of Creative Ways of Living, where we’re widening your aperture around more creative (and gratifying!) ways of working and living. Ways that allow us to build our identities around all of the vibrant – and varied! – different parts of ourselves.

In our conversation with Ashley Weinaug, a Floridian turned New Yorker, who traded the city’s hustle for laid-back life in Barcelona by the sea, we unpack her experience with the traditional corporate lifestyle, the moments that gave her permission to explore a different path, and what she discovered about herself as a result. Ashley also recently launched a new passion project, The Hotel Crush, a curated collection of more than just places to stay, but places that stay with you.

Alice Katter: Can you tell us more about what your creative life looks like?

Ashley Weinaug: Since moving to Barcelona, my life has transformed significantly. Growing up in Florida it felt like my entire life was defined by my career aspirations. Kids my age were already incredibly invested in their future career goals and that pressure was very real. Especially after moving to New York and working for Gary Vaynerchuk, who basically coined the term “hustle culture”, it was hard to shift my mindset. But living in NYC also opened my eyes to so much more and I cherish that experience to this day. Now, I prioritize my happiness and making others happy in relationships. Although I love my job, I'm content with where I am and grateful for the opportunities I've had.
At the same time, living in Barcelona and the city’s slower pace and emphasis on personal well-being have been crucial in helping me balance my professional and personal life.

Alice Katter: What does living a creative life mean to you?

Ashley Weinaug: For me, living a creative life means constantly running experiments and seeking new experiences. This approach helps me discover what I like, where my strengths lie, and where I need help. It keeps me curious and continuously exploring different aspects of life.