| Dear friends, I started The Good Trade in 2014 while pursuing a graduate degree in social entrepreneurship and sustainability. As I studied the systems shaping how we live and what we buy, I kept returning to this question: How might our everyday choices become expressions of care—for others, for the planet, and for ourselves? What began as a small side project quickly became something more—a place of resonance and reflection for those of us craving something softer, more spacious, and more sustaining. Today, The Good Trade reaches millions of readers around the world. In 2017, we launched The Daily Good, our weekday morning newsletter—a short and soulful note to start the day. A simple send to a few hundred readers has since grown into an award-winning daily publication, landing in over 250,000 inboxes and recognized by Fast Company, Forbes, and The New Yorker. After eight years and more than 2,000 editions, we're thrilled to finally launch a (much requested) members-only community on Substack to offer something new. This new space will complement—not replace—The Daily Good, which will continue to be sent for free, every Monday through Friday, just as it always has. Join our Substack community for $5/month to receive: ✨ The Weekend Edit – A ranking of our 10 top-clicked links of the week, plus personal recommendations from one of our editors—sent to your inbox every Saturday morning. 💬 Community Benefits – Opportunities to connect with other readers through monthly virtual meetups, subscriber-only chats, and thoughtful conversation threads. 💛 The Daily Good Archive – Full access to a searchable archive of The Daily Good including every playlist, recipe, and thoughtful essay in one place. Your subscription helps us create more of what you love—thoughtful content, deeper connection, and sustainable work from our small (but mighty!) team—and offers a way for those who want to support The Good Trade to do so directly. We've heard your requests—for deeper conversations, more ways to connect, and a place to slow down on the weekend. We can't wait to see you on Saturdays! | | With love and gratitude,
AmyAnn Cadwell
Co-Founder & CEO, The Good Trade |
Join the list to receive our first edition this Saturday, July 26th 🕊️ You'll get a gentle and thoughtful weekend newsletter curated by The Good Trade editors delivered to your inbox. We're offering our loyal readers of The Daily Good 25% off an annual membership—just $60/year (regularly $80)! No code needed—simply click any button in this email to redeem the offer.
That's a full year of community and curated weekend content—for just $5/month. Whether you're a longtime reader or newly discovering our work, we hope this new space becomes a nourishing ritual in your week and community to support you on your journey. 💛 If you have any issues signing up, please read our FAQ here, or simply email hello@thegoodtrade.com, and we'll get it sorted right away!
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